Thursday, 1 March 2012

Cleo Tavern - Logo development


Just as a trial i decided to play with the pattern again, this time cross hatching it just to see the effect it could have. I also defined the lines a little more so that it worked to create a clearer logo. I wanted to apply it to a black background to see how it could work, and whether it would work.

I think the cross hatch idea was good i theory but once applied, it began to start looking like some fashion logo instead of a restaurant and i dont think the concept behind it is as strong as the straight lines. having said that i could use the cross hatch pattern as part of the identity.

When applying it to a black background it does work, so i also know that when applying colour etc behind it, the logo will still stay defined. This is something that is important otherwise it may get lost when applied to ar ange of different materials.


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