Tuesday, 13 March 2012

Lulu - Tissue Paper

Following the format of the delivery, the tissue paper element is key to some of the element functionality. So its important to get it right. The tissue paper areas also gives a lot of scope to play around with range. Having the identity split across male and female products. this way it can appeal to both genders. It also means that if there were multiples of the same item then it can be used to create a interesting visual within the wrapping. 
So i have taken on the pattern identity and added the logo. From there i have created a range of different hues for different items. 
For women the tissue paper would be white, going from black identity to a faded grey across a range of 3. For men it would be a black background with the same treatment. 
Another reason for all the hues and different ranges, is because there a varying qualities in scarves and snoods for example, and by having a selection of tissue paper to rap them in will help categorise them. 


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