The postcards are elements that need to be used purely as a giant business card. I wanted to try and keep it simple, originally i tried overlaying the separate personality elements of the brand over the pattern but i decided that it looked to much of a mess.
So instead i have just taken the identity and applied it to the background, as well as adding the address. That way i can focus on clarity with the personalities. I also reversed out the text, that way the black is clear and the type is simple and clean.
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