NHS

After selecting some of my favorite briefs i have now started looking at vectoring some of the chosen few. Its easier for me to see them on screen and then work out what is working and what isn't.
Some things look a lot better on paper then they do on screen, and this way i can work to start editing them, or changing elements to make them work better.

Here are the initial vectoring ideas i have come up with.

// SET OF VECTORED LOGOS

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// FAVORITE 1

I think this design is good, because it encompasses the whole open and diverse feel to it, changing the stoke weight in order to add diversity. The main problem with this logo will be the fact that it might appear to clinical for the practice. So i think im going to have to develop this further.

// FAVORITE 2

This logo is another possibility, it is a lot simpler than the first logo, it is really just working with the whole idea that patients and doctors talk and think and its really that simplicity that i want to get across. I think again this needs re-think as it looks a little clinical.

I will show all these initial logos to Sai and see what she thinks, she will be able to suggest how to make them appear more natural and maybe make them less clinical and more friendly.