I deiced to re-outline the core values of the practice so as to get a better understanding of where to go with the designs, and what i was looking at.
The main values that i want to include in this logo are; relationships, diverse, open, partnerships, kind and caring. It is important that visually i encompass these values as they depict everything that the practice is about. So through these i have came up with certain visuals that could represent these and have transfered them into logo design ideas.
As i came up with initial ideas i chose my favorite styles, that i thought were most appropriate. These tended to be the logos that were circular, had elements overlapping or were clean and simple. I think they vary from very experimental to quite generic. this was so that in the pitch we could have something quite diverse, and try and see what sort of scale they would want to work with.
// CHOSEN DESIGNS TO WORK WITH
We know that Camilla wanted something experimental and not generic so thats what i have tried to keep in mind when coming up with ideas.
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