Cleo Tavern Brainstorming

Im getting frustrated with these brief, not because of the concept but because i really dont want to churn out some generic cliche design. I want to try and twist it or turn it around into something more interesting. So after the two crits i had today i have started brainstorming some ideas on where i could place the tavern and how i can make it work aesthetically, as well as getting some initial ideas down for the content of the menus/tavern.

// The idea here is now to bring the Tavern across to London in Carnaby street, which is a novel street in itself, surrounded by new and exciting shops that appeal to a young sophisticated and trendy audience. There is a mixture of culture that happens around there and this is somewhere i feel the novel idea of the tavern can be brought into and would work. 

// From here i have broken down the areas that i want to have behind my logo and identity. It is important that they all overlap and work together to form a cohesive brand and identity. 

// I brainstormed some ideas about cowboys/ farmers from years ago, so that i can have some traditional American dishes that would be appealing now.