Taking on the last logo idea, i have started to develop the ways in which it can be edited. More specifically the lines, by adding a different weight to them i can create different definition which could add to the texture of the logo and be used across a range of different concepts relating to the brand.
As i worked through them and analysed them i realised that in-fact it was much better to have the simple lines that were 1mm across as this added more definition to the Cleo element so that when the tavern element was applied it didn't overshadow the background image. I need to whole thing to work and balance.
I am really happy with this logo choice, i now need to work on perfecting it so that the tavern element is applied in the right way and push it a bit further to see if any other patterns can come from it.
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