Lulu notes and labels

I started some initial ideas for my LULU Fashion ;abel brief today. I have already realised that i don't want to do the standard fashion branding brief, instead i want to focus on the deliverables that customers would either receive or interact with, such as packaging elements or shop clothing items. 

The main function for this brief is to explore a brand logo but put across a range of original deliverables that utilise process to enhance the design. 

So i went through some basic stages, just to get the ball rolling on ideas for deliverables and then concepts to go from there. 

// INITIAL CONCEPTS

From this minor brain storming i have come up with the categories to investigate with regards to this brief. Such as the envelopes, the bags and boxes. Within that i have broken down specific elements that i keen to develop in order to push the consumer interaction with the brand. 

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// MOOD BOARDS

Going through my research i have selected key designs, and ideas that have influenced the idea of the brief and showcase the kind of work i want to produce. i want this brief to be purely black and white, no colour so that it falls around the interaction with the substrates instead of being dazzled by colour.

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Form this i have then come up with some initial ideas, just jotting things down sketching out things in order to see where im heading with it. 

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From the initial ideas i have whittled them down into some of my favorites, and from there i plan to vectorise them in roder to get a better idea of what works and what doesn't. Im still not 100% sure about them, but i wanted to get started just to get a better feel for the brief and the angle im approaching it from.