I have started developing the sketch ideas this was the first initial idea i had after re-designing them. I wanted to create something contemporary with a vintage twist, the style of overlaying type is popular at the moment and it gives a nice affect as it creates depth to the logo. I took the concept and started playing around with the placement. The more i worked with it the more i liked the concept of the overlaying, but not necessarily the type face. I think it works for the cleo element of the logo but when i started to add the tavern element then it began too look too complicated and not weighted right.
This style is still a possibility but the general logo is unbalanced and therefore i wont be using it.
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