The concept behind this logo was adding a slight drag to the letters, this is to insinuate the idea of traveling, speed and movement. Which is all associated with the sort of cliental the stereotypical tavern used to have. I changed to using Bodoni, because it can give more depth and definition to the edit i applied. By balancing it out with avant garde and futura there was a balance between the two types. However, i think that the Cleo element completely overshadows the tavern bit, and the tavern element can end up getting lost. I also applied the over layering technique to the logo, but this again just ended up over complicating everything. I like the concept but i dont think that its strong enough to pull a whole logo together.
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