\\|| I was given a small branding brief from Amy Leigh for her fine art Photography friend Charlotte. I spoke to Charlotte with regards to what she wanted and she wanted a basic business card, that had a logo and a selection of her images that would explain and show who she is as an artist. This was a really good brief to get because it was something that was quick and easy, but really fun to do because i had complete free reign to do what i thought was best.
Charlotte had already chosen the font that she wanted to use, so that was sorted as well as the selection of images that she wanted to use.
// CHOSEN FONT - NEOU
// INITIAL IMAGES
These were some of the initial logo designs i came up with for Charlotte, i took the initials for her name, she wanted something simplistic that would represent her. I decided to go with a joint initial logo, using the hard edges to define the name and the shape of the logo. It can also transfer it quite easily across a range of media.
These are a range of simple layouts i tried on the business card, there was a lot of information so it was quite hard to utilise the space. I minimised the type as much as possible without losing legibility and readability.
After sending the initial ideas through Charlotte wanted the address taking away as she wouldn't know where she would be in a few months, which made my job a bit easier as i could simplify it down. I have sent the new tweaks through and am just waiting a response.
No comments:
Post a Comment