This is by far the strongest concept i have come up with, and it transfered to screen well. The idea behind this was taking inspiration from fields/ploughing/rope/string/pony tails. Its a random mix, but simplified down in an abstract format it can create a line pattern that encompasses all these elements. By transferring this onto Bodoni i could get the definition of the lined pattern, whilst using the tavern element to layer over the top and create definition and balance between the two elements. By using this line pattern i can begin to take elements out to create an identity for the brand. I feel a lot more comfortable with this logo and i can see the potential in it, whereas the others i couldn't really see how far they could go and how i could use them to create a cohesive identity.
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