After going through the boards for my Lulu brief, i realised that although this brief is about the delviery element of the products i hadnt actually considered the main delivery method..the transportation. Realising this, it was fairly easy for me to use the identity that i had created and put it across a range of van ideas.
I researched the style of van i was looking for. Because Lulu is a small high-end brand, it meant that it would only need a small delivery van. This would then encompass the deliverables that i had already designed, bringing together the delivery and products.
Going with the general style of the design i wanted it to be simple, and kept in mind the sort of graphics i notice when im driving on the motorway. They tend to be simple, easy to read and uncomplicated. So they have impact, that can stick with people and that's what i aimed to create.
// notes
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