Now that the designs for the posters are all done, and im in the process of completing the finishes as this brief was on a hiatus while i finished my other briefs.
I have decided to start designing and developing the branding for it, as well as the packaging. I wanted this to be a fairly rounded brief so that it was fully contextualised. Initially i have started out by creating a simple typographic logo. I want to appeal to the sort of audience i am aiming at, readers non readers, book shop visitors etc. So by choosing to use a serifed font, it mimics the style of books and will work in the intended environment.
[ INITIAL SKETCHES ]
[image of fav logo]
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