Brief 7 – Branding
This was by far my smallest brief, and originally
I wanted it to be something that I worked on from Easter onwards – however I
realized that the other main briefs I was working on at the time had more
potential and I needed to focus my efforts on them to get them completed to a
standard I was happy with. So this meant that initially I worked on this brief
sporadically, coming up with a range of different concepts and deliverables.
However it constantly had an underlying theme, I knew that I wanted this brief
had to represent me and my interests in branding, and my thoughts on it. I
wanted this brief to explore the ideas I had put across in my dissertation
whilst encompassing the research I had been doing throughout this module.
As I began generating ideas and development
for this brief I began to see that there was a clear link forming between my DC
brief and this brief, as well as touching on elements of my PPD module. As the
brief progressed I realized that this was becoming all about my interests as a
designer, which I was really happy with because it allowed me to put what I
thought about design into a context that worked for me. By creating an =idea
that would help deconstruct branding, as I did in my dissertation, but in a
visual way is something that I will be able to refer back to through my career
hopefully in the future. Due to the fact that this brief was solely designed
for the design community it allowed me to have free-reign with regards to the
format of it, and I managed to do formatting and publication design which I had
previously touched on in my other briefs but I managed to really push in this
brief. I also got the opportunity to work on on-screen design, although
initially I didn’t really want to touch on-screen design I felt that within
this brief it needed it, and I am actually very happy that I have done it
because it has removed to daunting misconception of on-screen design.
Out of all my briefs this has been my
favorite, I think due to the fact it was quite small and a fast turn around
brief meant I couldn’t get sick of it and I could have as much fun with it as
possible, whilst it revolved around a concept that I was really interested in.
I think this brief was a culmination of my last three years studying graphic
design, and its been very satisfying creating something that I am extremely
happy with and can keep with me in the future. My only regret with brief is I
wish I had spent more time on it, because initially I didn’t really see the
potential in it until I started working on it. However, if I had started it
earlier I may not have made the decisions I did and came up with the concept I
did so as it stands I am happy.
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