Friday 11 May 2012

Tote Idea

As well as creating the logo and secondary logo, i need items to place it on. So i have been looking at the side of promotion i have in mind for this brief. Because the idea is to encourage people to read the classics, i need something for the consumer to take those classic books away in. So i wanted to create a tote bag with the logo on it.
I also want to try and incorporate the style of finishes i have used on the posters to apply the logo to the totes. I could screen-print it, but im not sure it'd work that well. I could also do a transfer, but again im not sure that this will work all that well. At the moment im still designing it so, i will have to see.
I have ordered some heavy duty tote bags, the squared off ones as opposed to the normal fabric ones, as i want the bags to be reusable and the audience i am promoting this too will almost certainly appreciate a re-usable bag.

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