I had to create a square shape to correspond to the rest of the design work and the identity. I think that it works to give the identity a more rounded deliverable and feel to the brand. I wanted to play around with the type, so that it creates more of a visual dynamic to the imagery. It also works well with the feel of the logo, and neither detract from each.
These stickers will be used to go along with take away wine, and any other items that could be taken home. This is an element to bring around the design and identity.
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