Cinereach Identity
Cinereach is a New York City-based foundation created in 2006 by young filmmakers, philanthropists, and entrepreneurs, supports films that challenge, excite, innovate, offer new perspectives and inspire action.
In 2009, Cinereach approached Method to deliver a complete organizational re-brand. Working in close collaboration with the organization’s founders, Method envisioned a new identity system specifically designed to carry Cinereach’s mission and heritage forward while being a flexible system that would support the needs of this innovative, emerging creative non-profit.
Cinereach is a New York City-based foundation created in 2006 by young filmmakers, philanthropists, and entrepreneurs, supports films that challenge, excite, innovate, offer new perspectives and inspire action.
In 2009, Cinereach approached Method to deliver a complete organizational re-brand. Working in close collaboration with the organization’s founders, Method envisioned a new identity system specifically designed to carry Cinereach’s mission and heritage forward while being a flexible system that would support the needs of this innovative, emerging creative non-profit.
Method created a brand system that allowed Cinereach to express and position itself as an organization within a crowded and undifferentiated landscape, as well as communicate the relative weight of its respective programs and key events. The resulting system was extended on to corporate identity, marketing, and print collateral, and online media, including the Cinereach corporate website, a portal featuring video and blog content, and their social media presences on Facebook and Twitter.
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