I've had a break through with this brief, the idea is now to create a periodic table of branding. this means deconstructing it into its main elements and others that work together to create the foundations of branding. When creating a periodic table there tends to be 3 main elements eg: Chemistry, Biology and Physics and the elements work within them. So for the corresponding side within branding, i want to try an illustrate the experience is becoming more and more important to brands. So it would be logo, identity creating an experience.
I am really excited about this idea, i think that it gives me scope to make a comment on design as wella s creating something that could function with the design industry whilst putting my own stamp on it.
So i have started to break up the elements of design and how they beging to work together to form brands.
Looking at the research i have done, i want to try and keep the same structure of a periodic table so that it is recognised, but then within that restriction tweak it to give it some form of uniqueness. By altering the shape of the boxes etc and maybe looking at a way they can interact.
This style of brief also gives me an opportunity to work with on screen design which i havent done yet.
// MOODBOARD
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