Thursday 19 April 2012

Info graphic


“The Context Program is an in-depth research project examining the integral role of context in consumers’ current way of life – identifying needs and insights – to develop and refine context-based services for future use. The findings needed to be presented in a straight forward and visually stimulating way, inviting the challenge of how to present the findings in such a large volume.
We chose to design a brochure resembling a coffee-table-style book, sharing the complex, detailed information in a single, accessible format. The book format and its contents also warranted more durable and long lasting materials to be used. We collated the contents using wire binding with thick board and screen-printed covers, which suited the innovative subject matter.
We selected various size foldout pages for significant summary graphs to make them more engaging and provide an interactive element.”
If you’re a regular to SI, you’ll know of my love for all things Nokia related – you can see my ongoing collection here. So it comes as no surprise that I decided to showcase this lovely brochure designed by Socio Design to commemorate the launch of their new website which some of you may have already seen last week.
Shout out to those fine ladies and gentlemen @ Socio Design for the love and an additional thank you to Ms. Lindsay Glucksman for the images.



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