Hajduanett

"Project: A young fashion designer girl's identity design and the 2011-12 Autumn-Winter Accessoires Collection's packaging design.

Anett Hajdu's Accessoires Collection Concept: In the chaos caused by contemporary and eclectic fashion trends, it is a pleasant feeling to turn toward to the style of puritanism what inspired by the nature and people costumes who are living with the nature. People and their everyday objects, animals and the atmosphere around the Arctic Circle provided a starting point for this design collection. Every single bag contains a unique individuality in hidden leather-jewels that helps us to perform as a part of the pure nature. These bags reveals the hidden animal from us.

All the bags are made of cow leather.

The packaging concept fits for the main design theory. The casing remind us for the meat industrial wrappings, the hunter accessories as well as a little skandinavian sense."

I think this brand identity is amazing, it seamlessly works with the product line. The product line itself is seamless and beautiful and the whole concept of using different stocks and methods of printing really works with the whole collection. The attention to detail within the actual deliverables works really feel and it just shows it not about creating a tag or a bag, its about how far that brand goes to the mail outs etc.