Branding Trends

" Consumers continue to find reassurance in heritage brands that appear to to have borne the test of time and, as a result both young and established brands are revving historical design cues to create on-the-spot heritage. Communicating the craft story of a product, celebrating specialist, artisanal techniques and processes reconnects consumers with the product. (Here Design) (Moving brands)."


"Durability and longevity have become the new ideals in a place of disposability, alongside a longing for authentic, nostalgic and timeless packaging and graphics. Brown paper envelopes, uncoated papers, ink stamps and letterpress graphics create a wholesome, trustworthy brand image. Reminders of simple time or place provide grounding and comfort"


I have been looking into branding, and the current style that is working in our culture today, a lot of this has come from my dissertation and other established research. I am particularly interested in the use of old aesthetics within branding projects, as in the use of old printing methods etc. Whilst reading an article in Graphic Design, computer arts i have come across a group of artists discussing branding today. their points are interesting, and something i will keep in my mind when generating my work.