Moo Luxe Cards

MOO LUXE BUSINESS CARDS

You might remember my quest to find my favorite business cards in pursuit of logo and branding ideas for myself. Well it happened and I’m here to show you the results.
I ordered samples of the all-new Luxe Business cards courtesy of MOO, and I could not be more pleased. MOO recently launched the new line of premium business cards, which is basically their version of a letterpress card.
The cards are printed on Mohawk Superfine paper, which happens to be triple the thickness and weight of most cards on the market. I love the slight texture on the surface of the card and the color matching is precise.
As with any MOO product, you can choose from one of their fun designs or upload your own. I uploaded my business card design that goes with my blog and the customization process was super easy. You can even choose a band of color that shows on the edges of the card and gives it that extra something. There are four choices and I chose black to match my design.


They came packaged in a white box with magnetic closures wrapped with a purple ribbon. You can’t beat the look and the quality is second-to-none. I have the feeling these will be my go-to cards from now on. Can you tell how much I love them?

AA13

AA13 is a french website, that really shows some branding elements that work with the interaction with the consumer. I love the use of pattern and the way it can develop across a range of different media. 

I think that it's interesting to see how this works, i want to try and incorporate this across a rang eof my own deliverables but in an appropriate way. 

Alias

//| I have taken the logo and started applying it to a pattern, I had an idea that we could cut through on the swing tags this way it would be using the same concept with the logo and applying it to make a tactile swing tag.

Alias logo

// Within the logo, i have edited so that it represents the separate items of clothing that Poppy is proposing to sell within her brand. Each blocked off section links to a specific item of clothing. For example the large middle triangle represents a shirt. Whereas the two blocks at the side represent trousers. and so on. This was a concept that Poppy came up with, and I have just executed it within her designs. The next stage is to work out the most appropriate format for it to be delivered in. 

// SHIRT

// TROUSERS

Lulu development

I have taken the logo and altered it sizes so as to get a better balance between the body copy and the logo itself. It looked a little disjointed before. Im still not 100% sure i may have to tweak it in the future but as it stands, i can use it to develop and use with other formats and processes i want to use.

// TWEAKED LOGO

// DEVELOPMENT

Lulu concept developemnt

I did some initial development of the lulu logo i have created, this is just so i can try and put it into context to see if it works.

I have chosen to use Avant Garde as my font, due to its versatility, clean lines and smooth shape. The weights available will be able to help me create different visual hierarchy which is something i need to utilise to help the key information stand out. I want to keep everything simple as possible and i want to use a style that is versatile enough to use different information displayed in asimilar way, but using the font to help outline the key elements.

// AVANT GARDE

I have chosen the styles that i particularly like. Im still not 100% sure about the logo and i think that it needs tweaking. I think that it looks a little too large and therefore needs to be altered so as to fit with the rest of the Avant garde font. 

Charlotte - Professional Photographer DAY BRIEF

\\|| I was given a small branding brief from Amy Leigh for her fine art Photography friend Charlotte. I spoke to Charlotte with regards to what she wanted and she wanted a basic business card, that had a logo and a selection of her images that would explain and show who she is as an artist. This was a really good brief to get because it was something that was quick and easy, but really fun to do because i had complete free reign to do what i thought was best. 

Charlotte had already chosen the font that she wanted to use, so that was sorted as well as the selection of images that she wanted to use. 

// CHOSEN FONT - NEOU

// INITIAL IMAGES

These were some of the initial logo designs i came up with for Charlotte, i took the initials for her name, she wanted something simplistic that would represent her. I decided to go with a joint initial logo, using the hard edges to define the name and the shape of the logo. It can also transfer it quite easily across a range of media. 

These are a range of simple layouts i tried on the business card, there was a lot of information so it was quite hard to utilise the space. I minimised the type as much as possible without losing legibility and readability. 

After sending the initial ideas through Charlotte wanted the address taking away as she wouldn't know where she would be in a few months, which made my job a bit easier as i could simplify it down. I have sent the new tweaks through and am just waiting a response.

Alias

I received Poppy's logo today, it was a bit of a mess so my main aim at the moment was to tidy it up, so that i can start applying it to its relevant deliverables. Once the logo is tightened i can then use its pattern to start creating patterns, developing them and using them to inspire more applications.

TIME MANAGEMENT WEEK 5

Lulu logos

As mentioned i have taken on the initial logos i tried and have pulled them together with come other concepts that i have had. I particularly like the concept of the barcode, i think that it is appropriate to the brief, and the client and works. However, it may look a little disjointed so im not sure if its a little too much to be used in the logo and could instead be used within packaging elements or something else.



// These are some of the combined ideas that i like, they look really rigid, and im not 100% sure its appropriate. I will develop them further and see how it goes.