Packaging

I have been working on deliverables for the LULU brief, and today i got a package through the post that inspired me. although its not the sort of design that im trying for, the range and detail in the delivery items is something that im defiantly looking at.

Seeing as more and more people are ordering items online, what they receive and interact with is important so therefore i need to try and focus on making this experience special which i think Berschka is defiantly on its way to doing.

Construct

Some really clean branding, working across a variety of different materials and formats in order to deliver some interesting publications and print formats. 

"Koffmann’s – Restaurant Identity

Legendary French chef Pierre Koffmann recently returned to London with his new restaurant, Koffman’s, at The Berkeley hotel in Knightsbridge. The three Michelin rosette chef takes a step away from the haute cuisine of his famous restaurant, La Tante Claire, to indulge a love for the informal Gascon cooking of his maternal grandmother. The authenitc neighbourhood feel of the restaurant is reflected in the identity and branding, with its French bistro vernacular and ‘signatures’ theme. A little piglett that appears on menus and coat checks is an irreverent nod to Koffmann’s signature dish, pig’s trotters."

"Mulberry – Brand Book

Written, designed and produced by Construct, the Mulberry brand book communicates the fashion house’s personality. Inclusive and accessible in design and content and ethically produced the brand book was distributed to Mulberry’s 800 plus members of staff and is used to communicate the brands unique perspective to journalists, partners and collaborators. The book proved so popular that is has been reprinted as postcards for staff to use and the phrases used are regularly referred to in the brands daily business."

"Tim Walker/Mulberry – VIP invitations

Invitation collateral for Mulberry’s private screenings in London and NY of internationally renowned fashion photographer Tim Walker’s ethereal film short ‘The Lost Explorer’. Construct found inspiration for the VIP invites in the central canary motif in the dark, dream-like tale (the cast includes 300 of them).

Each consists of a crafted card, hand-delivered in a delicate bird cage with a single yellow feather. The commemorative booklet is wrapped with a thaumotrope, the classic Victorian optical toy that merges separate images of a canary and its cage as the disk-on-a-string spins."

"Maybourne Papers – Editorial Design and Content

This is another example of Construct pushing the boundaries of a design studio’s involvement in client projects. With design and editorial content by Construct, each of the three newspapers for Claridge’s, The Connaught and The Berkeley has a distinct tone of voice but shared design elements that quietly reinforce their mutual Maybourne Hotel Group ownership. The quarterly newspapers are for guests and enjoy a print run 30,000."

"Villa is a remarkable cultural and gastronomic venue in development in Budapest, which sits at the heart of the city’s World Heritage site and boasts striking interventions by Japanese architect Tadao Ando.

Construct’s responsibility for brand positioning has involved the studio in the project on a number of levels, from advising on naminging, service, personality, content and the overall aesthetic to to reflect the unique combination of ancient history, 19th Century refinement and 21st Century innovation. Although the site is not scheduled to open until 2011, the identity with its elegant and classic Roman numerals, is already being used to support the development programme.

www.villa-budapest.com"

Egelnick and Webb

John Lewis wanted to create a new menswear range of authentic clothing with a heritage feel, timeless and classic. They approached Egelnick and Webb based on our reputation working with fashion brands; House of Holland, Matthew Williamson and Jaegar.

Our first step was to visit the John Lewis archive which holds a wealth of material which we were able to draw inspiration from: collections of hand-printed swing tickets, a Ticket writers guide from the 1950′s, the detailing and typesetting of past collections, brochures form various stores around the country. What struck us immediately was the genuine heritage and strength of the John Lewis brand, established in 1864, it sat along side brands like Burberry, Barbour and Hunter in its place in history.

We created a brand positioning based upon this credibility and provenance, which we then rolled out across a collection of garment labels and swing tickets and extended to the in-store concept and provided a starting point for the art direction.

Font used: Goudy Old Style

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// Processed labels really interesting affect, can be achieved with laser cutter and overlaying.

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Matches launched a capsule collection of limited edition pieces commissioned from a range of global fashion brands. We were asked to create a sub brand that would encourage sales at a higher price point than their core range, primarily online. We developed the name and reinforced the exclusivity of the products by developing a site that linked directly to sales and so counted down in real time as items started to sell out.

Given the premium product value, we elevated their usual, functional product photography to create a more aspirational level of beauty to the pieces that highlighted key detailing. The brand look and feel was then rolled out to offline application in-store and at launch events.

// Simple emboss, clean effect on mottled stock

‘Now celebrating the opening of their third store, North East London clothing boutique HUB approached us to refine their brand identity, in need of some TLC. We created a simple, iconic, ration book chic aesthetic. The brand identity developed for HUB was applied across all online and offline marketing materials and and post-sale merchandising; the bags and gift-wrap. Our primary focus for the store interior design was to ensure that the brand identity was delivered in-store.’.

Boutique by Jaeger is a new younger, fashion-forward diffusion line launched in July 2010. The brand identity developed by Egelnick and Webb has been cohesively used across all communications, including advertising, look books, website, swing tickets, labels and in-store.

‘Fashion’s duo Aganovich opened Paris Fashion Week in March. For another consecutive season, Egelnick and Webb worked with the Parisian Label for their AW 2011 show.

The Rubik’s cube inspired invitations, designed by Egelnick and Webb echoed the shades of blue used to define the collection for AW 2011. The show demonstrated a clear progression from ‘Rhapsody in Blue’ SS 2011, lighter shades of blue against cerulean for added definition. The collection itself championed modernity, alluding to something out of this world.

Aganovich are recognized for bringing a cerebral and complex point of view to the runway. Egelnick and Webb successfully designed the Lookbook to celebrate this very point of view delivering Aganovich’s design philosophy; ‘anarchy through elegance.’

House of Holland shot to fame when Gareth Pugh and Giles Deacon donned his t-shirts at the end of their SS 07 shows; now he not only has a diffusion collection in Debenhams but his London Fashion week reviews just keep getting better and better.

We have worked with Henry since 2008; first working on his show invites and look books. We have since designed and built his website, an app for Blackberry and work on his full social media strategy which involves both applications for Facebook and the iPhone; ensuring that all communication is succinct and relevant and irreverently Henry.

Font Used: Franklin Gothic

Hard to believe that it’s been nearly 3 whole years since Egelnick and Webb were featured on SI! In that time they’ve amassed a large collection of brand new work, much of which I’ve been given the pleasure of showcasing in today’s feature. There’s some really great pieces of work on display here and if I were to pick a favourite, it would probably be the banana-leaf invites :) – I don’t know about you, but there’s something about the contrast of the gold typography with the whimsical nature of the banana-leaf that I find so appealing :)

Nevertheless I hope you enjoyed this feature and thank you once again to Luke and Alex @ E+W for the imagery. A few more images will be added later on in the day, so keep your eyes peeled (no pun intended) ;)

Egelnick and Webb are a multi disciplinary design agency based in London, who work with a broad range of clients, mainly in the fashion and luxury sector. The launch of their new website is just around the corner!

www.egelnickandwebb.com