Proof

Proof, and things we need to alter. 

Cleo Tavern - Shirts

For the uniforms of the tavern, i want the logo to be on the shirts, and possibly the ties. I want the establishment to be sophisticated so i think its appropriate to have the logo embodied onto the garments. Whether it be a shirt of a polo, because it needs to work for both men and women.
So i have been researching where i can get one offs done just to see how much they would cost, and if i can get it done cheap then i will defiantly use them to complete the range.

EMBROIDERIT:
Polo Shirt 
Shirt / Mens
Shirt / Womens

Logos4polos:
Shirt / Mens
Long sleeve Shirt / Mens
Ties

Logos4Polos, seems to be the cheapest option and it has a good reputation as well as a huge range.
Im going to order one just to see how it looks, and if it actually works with the logo. It'll be a good test to see whether it actually works or not.

Cleo Tavern

For this project, i am focusing a lot on the aesthetic of the brand and how the logo would work across a range of deliverables to give a clear image of how it would all function as a whole. one of my ideas was to have the logo engraved onto glasses, so i have been researching how you can do it. I have found a website where it is relatively cheap to get your logo engraved onto a range of different glasses.
They do: [LINKS WITHIN EACH]
Pint Glasses
Tankards (Which could work really well with the aesthetic)
Wine Glasses
Tumblers
Half Pint
Cider Glass

There is also another website called fluid branding, which has a much larger range, and the priceses seem about the same. I have emailed to find some quotes.

Visit to pressision printers and branding studio.

We had an amazing visit to Pressision print yesterday afternoon. It was really useful because this time we all knew how our individual practices would relate to the printers, and we had more knowledge and understanding so when things were being explained we could understand them more clearly. 

They had 3 Heidelberg presses which i found amazing because they were doing some varnishing with it, so we could actually see the process. and the guy who was using the machine at the time took us through the process. I asked a lot fo questions about finishing and printing with the Heidelberg because its something i feel my practice would use at the moment. 

They showed us how our artwork would travel through the system and get printed, and they were all really willing to show us stuff and talk us through the proceses of each machine. 

I find all of this fascinating.

Because i spend a lot of time looking at finishing, like embossing and de-bossing, using printing plates etc they gave me some really useful advice on how i would set up the job and how it would run as well as giving me printing plates to help me get a better understanding. 

// PRINTING PLATES

// THEIR OWN BRAND PACK

Brooklyn

BRIGGS & COLE

Briggs & Cole is a Glasgow based art and design partnership that specialises in the creation of ‘statement’ products for interior settings. The company commisioned independent identity design agency Effektive to resolve their unique, practical and simple approach to high quality design.

“Briggs & Cole are an innovative Glasgow based product/design/art partnership. Working a lot with metal/glass and interesting finishes to create interesting design products such as tables, glassware and wall art installations. We are working on their primary identity as well as a monogram which will be laser etched, stamped, embossed into their products. We are currently working on the various print materials and packaging as well as a new online shop.”

- Taken from the Effektive website.

I love the intricate typographic detail and layout of the roundel and its technical cross sectional quality delivered through consistent line-weights and geometric character construction. The ampersand functions well as a centre point (through its circular lower half and diagonal intersection) enhancing the sense of geometry and emphasising a measured and knowledgable approach to design. It’s clean and clear with a nice balance of internal space and while the horizontal layout loses some of the roundels relevance it adds flexibility and breadth to the identity. The embossing tool works really well with the line and typographic execution of the logo-mark especially across the uncoated and unbleached substrate delivering a great sense of simplicity, practicality and functionality. The gold foil sticker feels a bit superfluous and slightly contradictory but actually manages to deliver an interesting contrast against the utility of the other materials and accentuating the aspect of high quality with a bold seal of approval. The ink and stamp aesthetic gives the brand an important handcrafted sensibility that balances out what might be perceived as stark and impersonal functionality.