Alias Proposal

// I had to work and put together an outlining proposal for the Alias brief. I wanted to create some form of brand guidelines that Poppy could follow so that she could do it herself, as she is focused on creating the designs too. I think its important for me to step back after this stage and let her get on with it, as it is her clothes, her image. 

I spoke with her today and she was really happy about the stuff i have produced, and she really wants to get on with it herself now. I think the main aim for her now is to incorporate the elements i have brought in, and apply them to everything that she needs. We previously went through a list of deliverables that she could use, and i think thats what she is going to apply them too. 

// EXAMPLES OF RANGE

Crit Feedback

// today we had the first crit that relates to our briefs, it was a good chance to see what stage everyone was at, and get some valuable input into my briefs. I really needed help with my dylan thomas brief, and lulu brief.

Whilst going through my briefs with everyone Lorenzo suggested that i combine the two small briefs  i have with the fashion student and the photography client, because they just arn't big enough to stand alone and get marked on. So im going to pull them together, because i will be handing voer the fashion student brief back to her so she can now get on, i think i will now act more as a guide then a designer on it. This is good because it allows me to focus on my other more substantial briefs, and really get my teeth into them.

// So with regards to my dylan thomas brief, as a general consensus people thought i needed to include more of his other poems, the ones people dont really know about and treat them as individual artwork. It was also suggested that the work i produce can be used as a bumper pack for people who dont necessarily know him or what he did. So this is where i am going to go from. I think the main problem that i am having with this brief is the fact that it is similar to the poster brief i have already done. However, Lorenzo pointed out that this isn't really a problem because i can do it, but this time better and i have a more solid context surrounding the deliverables. Which has put my mind at ease.

// With the LULU brief, i just need to keep developing and pushing it, experimenting and designing for it. Its important that i start producing this work so that i can really focus on the finish and deliverables.

// I have also started working on my Cleo tavern brief, this is something that i view to be substantial and i need to try and focus on getting the logo and deliverables outlined for it.

I am now going to focus all my time and effort on the Dylan Thomas brief, the lulu brief and Cleo tavern. This is so that i can really focus on getting work produced. I also have the St Martins brief, but we havent heard anything back yet so its been put on the back burner.

[WORK TAKEN]

Evaluation So Far..

I need to do an evaluation of each brief, just to try and get my focus back and what i need to do. I have been working sporadically over my briefs and i feel like i need to reign them back in.

// 1. Yearbook - Got the concept designed, waiting for the information. Need to map out work systems and the grid for the book.

// 2. LuLu Fashion Label - Logo design done. Working on Application across deliverables which are:
- Envelopes
- Stationary
- Stickers
- Packaging - tissue
- Labels
- Invoices

All deliverables focusing on the delivering element of branding to the client.

// 3. Dylan Thomas - Worked out deliverables, but need the crit to try and work the best way to tackle it. At the moment it stands as:
- A promotional stand at Waterstones
- 2 Posters - one for the book, one for the poem
- Re-design book cover
- Re-design audio cd
- Promotional bedding to go alongside poem.

I feel a bit all over with this brief and i need to bounce ideas with everyone

// 4. NHS - I have put together the proposal for the logo and now we are just waiting on the response.

// 5. Fashion Student - Been applying her logo in a range of different ways. Need to explore more soa s to get as much out of the logo as possible.

// 6. Charlotte - Logo design and application onto business cards.

As it stands I have 6 briefs on the go but the substantial ones defiantly need more work. Doing this evaluation I have actually realised where i am going wrong and what i need to do in order to get back on track.

NHS

I met up with Sai today and showed her my ideas for the logo, she agreed on the logos and agreed with me on the fact that the designs defiantly need to be made more organic so as to make it more appealing to the appropriate audience.

At this point that we agreed that Sai would take on the logos and add her touches because we needed to get some edits in that i possibly couldn't see.

While Sai is editing the logos i am going to start work on the proposals ideas for the range of deliverables that the logo can go across. Focusing on the signage elements of the deliverables just to give a rounded view of what it can be transfered across.

 // VECTORED IMAGES

NHS

I took on the cylindrical logo design and started adding colour, this was just to see how it would look with applied colour and whether it would still work. I experimented with different styles, and then reversed out the line to fill to see what effect it had and i think that this actually works better as a visual and as a concept. the overlapping pattern insinuates the whole idea of them working together through relationships developing partnerships within a diverse community.

NHS

After selecting some of my favorite briefs i have now started looking at vectoring some of the chosen few. Its easier for me to see them on screen and then work out what is working and what isn't.
Some things look a lot better on paper then they do on screen, and this way i can work to start editing them, or changing elements to make them work better.

Here are the initial vectoring ideas i have come up with.

// SET OF VECTORED LOGOS

__________________________________________

// FAVORITE 1

I think this design is good, because it encompasses the whole open and diverse feel to it, changing the stoke weight in order to add diversity. The main problem with this logo will be the fact that it might appear to clinical for the practice. So i think im going to have to develop this further.

// FAVORITE 2

This logo is another possibility, it is a lot simpler than the first logo, it is really just working with the whole idea that patients and doctors talk and think and its really that simplicity that i want to get across. I think again this needs re-think as it looks a little clinical.

I will show all these initial logos to Sai and see what she thinks, she will be able to suggest how to make them appear more natural and maybe make them less clinical and more friendly. 

NHS

I have been looking through my research and I have been looking at inspiration for the designs that would be appropriate to the practice.
I deiced to re-outline the core values of the practice so as to get a better understanding of where to go with the designs, and what i was looking at.

The main values that i want to include in this logo are; relationships, diverse, open, partnerships, kind and caring. It is important that visually i encompass these values as they depict everything that the practice is about. So through these i have came up with certain visuals that could represent these and have transfered them into logo design ideas.

As i came up with initial ideas i chose my favorite styles, that i thought were most appropriate. These tended to be the logos that were circular, had elements overlapping or were clean and simple. I think they vary from very experimental to quite generic. this was so that in the pitch we could have something quite diverse, and try and see what sort of scale they would want to work with.

// CHOSEN DESIGNS TO WORK WITH

We know that Camilla wanted something experimental and not generic so thats what i have tried to keep in mind when coming up with ideas.

Colour Mania

I have bought colour mania, its a really interesting book because i find working with colour in the most appropriate way quite challenging. Theres so many mistakes you can make, all the items i have chosen are used within branding projects, and a lot of them are only two colour. This is something that i need to consider within my work.

Moo Business cards

10 CREATIVE BUSINESS CARD DESIGNS

Posted on 10.18.11 by Caroline in Art, Style & Fashion

For weeks now I have been searching through business card after business card in pursuit of logo and branding ideas for myself. I believe I have seen every design, font, shape, and trick out there. I have searched high and low to find the best so you don’t have to.
Here are my top 10 favorite designs:
Image above via Hovercraft printed by Repeat Press.

Design by Andrew Townsend for Un.titled
Black & white with a touch of red

Design by 485 inc for Artistaday; Found via Beast PiecesBlack & white typography with inkless impression design

Design by: One Plus One Design for Kamp Photography
Simple bright logos on brown craft paper

Design by Mode Design; Found via For Print OnlyBold, black & white and graphic design with curved edges

Design by Kyle VanhornOverlapping primary colors with a simple design

Design by House of Monks; Found via Beast PiecesBold color wrapped around the edges with simple, appealing graphics

Design by Letterart Printing StudioWhite inkless design with a touch of bright blue

Design by Effektive Design for Render ArchitectureDark grey and bold orange with white triangle block graphics

Design by Jonathan Howells for MooSimple black lines on a white background create a crossing pattern

Design by Caryn Gutterman for Scott Regan; Found via Beast PiecesSoft textured grey, yellow, and white with modern logo and graphics

Moo Luxe Cards

MOO LUXE BUSINESS CARDS

You might remember my quest to find my favorite business cards in pursuit of logo and branding ideas for myself. Well it happened and I’m here to show you the results.
I ordered samples of the all-new Luxe Business cards courtesy of MOO, and I could not be more pleased. MOO recently launched the new line of premium business cards, which is basically their version of a letterpress card.
The cards are printed on Mohawk Superfine paper, which happens to be triple the thickness and weight of most cards on the market. I love the slight texture on the surface of the card and the color matching is precise.
As with any MOO product, you can choose from one of their fun designs or upload your own. I uploaded my business card design that goes with my blog and the customization process was super easy. You can even choose a band of color that shows on the edges of the card and gives it that extra something. There are four choices and I chose black to match my design.


They came packaged in a white box with magnetic closures wrapped with a purple ribbon. You can’t beat the look and the quality is second-to-none. I have the feeling these will be my go-to cards from now on. Can you tell how much I love them?